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Customer Conversion Analysis Insights by ayeshamc420 is a document available to read on EtoBox.

What is Customer Conversion Analysis Insights about?

The document presents a descriptive analysis of customer leads, revealing a baseline conversion rate of 29.5% with significant insights on behavioral and source factors influencing conversion. A Logistic Regression model was deemed unreliable, while a Decision Tree Classification model showed a test accuracy of 75.5%, emphasizing the importance of time spent on the website and referral sources. Strategic recommendations include focusing on behavioral engagement and optimizing resource allocation to enhance

Author

ayeshamc420

Language

EN