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Omung Lassi: Marketing Failures & Solutions by Waqas Mehmood is a document available to read on EtoBox.
What is Omung Lassi: Marketing Failures & Solutions about?
Engro Foods launched a lassi product called Omung Lassi in 2012 but it failed in the market. Some key reasons for failure included an unsuitable tagline, ineffective advertising that did not understand customer needs, targeting only young people when lassi appeals to all ages, targeting only rural and urban areas when others prefer homemade lassi, unsatisfactory taste, and square packaging that was not appropriate for a dairy drink. To relaunch successfully, Engro should improve the tagline, use cost-based
- Author
- Waqas Mehmood
- Language
- EN