About this document
Impact of Marketing on Movie Success by rachita_7 is a document available to read on EtoBox.
Marketing plays an important role in Bollywood. Ghajini was a movie that heavily utilized marketing techniques to promote its release. It had a large marketing budget of Rs. 14 crores compared to its overall budget of Rs. 50 crores. Some of the key marketing tactics used for Ghajini included focusing on the intriguing look of the movie, getting fans involved through games and contests, maintaining suspense around the movie through promotional content, and partnering with brands for promotions. These compreh
- Author
- rachita_7
- Language
- EN