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What is Brand Factors in Bottled Water Purchases about?

This study investigates the factors influencing the purchasing behavior of bottled water consumers in Durrës, Albania, focusing on brand performance, brand response, and consumer satisfaction. An empirical analysis involving a survey of 303 residents revealed a positive relationship between these brand-related factors and purchasing behavior. The findings aim to provide insights for bottled water companies to enhance their marketing strategies and improve customer satisfaction.

Author

saiprakash786590

Language

EN