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Data Mining Adoption Factors in IS Management by Rodrigo Munoz is a document available to read on EtoBox.

This study investigates the adoption of data mining as a knowledge discovery tool from the perspectives of Information Systems managers in Jordan, utilizing a quantitative research approach with 309 responses analyzed through structural equation modeling. The findings indicate that factors such as data warehouse, data accuracy, perceived usefulness, and perceived ease of use positively influence data mining adoption and overall Information System performance. The research emphasizes the importance of data q

Author

Rodrigo Munoz

Language

EN