About this document
Marketing Environment Influences Explained by Mehwish Farooq is a document available to read on EtoBox.
The document discusses the marketing environment and its influence on marketing decisions. It covers the microenvironment including the company, suppliers, intermediaries, customers, competitors, and publics. The macroenvironment includes demographic factors like population age and household composition. Technological trends and changes in political and cultural values also shape the environment. Companies must monitor these environmental factors and be proactive in their marketing strategies to influence o
- Author
- Mehwish Farooq
- Language
- EN