About this document
Understanding Customer Needs for Sales by Zara Zahid is a document available to read on EtoBox.
The document summarizes an article about job-based marketing. It discusses how traditional marketing focuses on segmenting the market but that there is something beyond this called job-based marketing. It provides an example of a fast food restaurant that was not increasing sales despite market segmentation. Research found that customers wanted the product to do different jobs like providing food for office workers or parents. Tailoring the product and services to these different jobs led to better services
- Author
- Zara Zahid
- Language
- EN