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Cjmsbar Vol4 16 by Rilwan Suleiman is a document available to read on EtoBox.

This study investigates the mediating role of customer loyalty in the relationship between marketing strategy and marketing performance for Indomie Instant Noodles in Adamawa State, Nigeria. It highlights the influence of marketing strategies (Product, Price, Place, Promotion) on performance and emphasizes the need for organizations to enhance product quality, competitive pricing, and effective distribution. The research aims to fill existing gaps in literature regarding the specific dynamics of marketing s

Author

Rilwan Suleiman

Language

EN