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Demand and Supply Integration (The Key to World-Class Demand Forecasting, Second Edition) by Moon, Mark A. is a scholarly article available to read on EtoBox.

What is Demand and Supply Integration (The Key to World-Class Demand Forecasting, Second Edition) about?

In Chapter 1, the focus was on Integration-what it is, what it is in a business context, what drivers of business integration are, and what companies can do to achieve integration. Chapter 2 focused on the process dimension and articulated the ideal state of Demand/Supply Integration, along with the various subprocesses that underlie the "superprocess" of DSI. In this chapter, we explore in greater detail each of the drivers of business integration: organizational structure, integrative processes, and organizational culture. The focus here is to present to the reader a framework that can be used to assess the current state of an organization's business integration environment and identify where attention and resources need to be directed to drive that environment toward "world class." The sections that follow will use the framework first articulated in an article published by Mentzer, Bienstock, and Kahn 1 in Business Horizons, which was then expanded upon in the Moon, Mentzer, and Smith 2 article in the International Journal of Forecasting. In this context of Business Integration, I examine each of the three dimensions (organizational structure, integrative processes, and organiza

Author

Moon, Mark A.

Publisher

Walter de Gruyter

Published

2018

Language

EN

ISBN

9781501506024