Can I read Social Media on EtoBox?
Social Media by Charlie is a document available to read on EtoBox.
What is Social Media about?
The thesis by Sradha Narendra Sheth explores the impact of social media marketing on consumer attitudes towards brands and their purchase intentions. It examines how factors such as information sharing, peer pressure, entertainment, and emotional connections influence these attitudes. The study aims to provide insights for retailers on effectively utilizing social media to enhance customer engagement and drive sales.
- Author
- Charlie
- Language
- EN