About this document
Brand Image and Loyalty at Soft Coffee by Anrian Jonathan is a document available to read on EtoBox.
This document discusses a study that aims to determine the effect of brand image and product quality on consumer loyalty at Café & Eatery Soft Coffee in North Luwu, Indonesia. The study uses a quantitative method with 75 respondents. The results of the multiple linear regression analysis show that brand image and product quality each have a significant positive partial effect on consumer loyalty. Together they have a significant positive effect on consumer loyalty, explaining 44.1% of consumer loyalty. It i
- Author
- Anrian Jonathan
- Language
- EN