About this document
Burberry by Mrunal Waghchaure is a document available to read on EtoBox.
Burberry is a British luxury fashion brand known for its iconic check pattern. As of 2020, Burberry operated 465 stores worldwide. Under CEO Angela Ahrendts starting in 2006, Burberry shifted to focus heavily on digital marketing, now spending over 60% of its budget on digital media. Burberry has a large social media presence, ranking in the top 3 most followed luxury brands on Facebook and Twitter and top 10 on Instagram. Burberry
- Author
- Mrunal Waghchaure
- Language
- EN