About this document
Gamification Trends in E-Commerce Review by Ronalyn Domalanta is a document available to read on EtoBox.
This study conducts a systematic literature review on the trends and applications of gamification in e-commerce, analyzing 25 research papers published between 2016 and 2021. It identifies that achievement-oriented gamification elements are most frequently used, while immersion-related elements are emerging as new trends, impacting consumer loyalty, engagement, and behavior. The findings aim to enhance understanding of gamification
- Author
- Ronalyn Domalanta
- Language
- EN