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Upravljanje Marketingom: 14. Izdanje by Milica166 is a document available to read on EtoBox.

This document provides a table of contents for the 14th edition of the marketing management textbook "Upravljanje marketingom" by Philip Kotler and Kevin Lane Keller. The textbook is divided into 8 parts covering topics such as developing marketing strategies and plans, market research, customer relationships, brand building, pricing strategies, and global market expansion. The summary highlights some of the new features introduced in this 14th edition, including introductory vignettes for each chapter, hig

Author

Milica166

Language

EN