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What is Outline about?

Tang, a leading powdered beverage in Pakistan, is facing declining relevance among younger consumers due to changing preferences for health, convenience, and modern flavors. The study identifies core consumer needs, market opportunities, and strategic pillars for innovation, emphasizing the importance of ready-to-drink formats and health-focused products. To reposition itself, Tang aims to capture a significant share of the RTD market and engage health-conscious youth by expanding its portfolio and enhancin

Author

Syed Arhab Ullah Jafri

Language

EN