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What is Pillsbury Cookie Marketing Strategy Insights about?

1. Guillen and his team conducted in-home workshops and discovery workshops to gain consumer insights about Pillsbury cookies. They learned that Canadian mothers value simplicity, practicality and things their children will enjoy. 2. Based on the findings, Guillen should modify the marketing mix to target Canadian mothers seeking convenient baking options. The strategy should focus on conveying simplicity and quality while demonstrating baking in the home. 3. Two potential marketing strategies were outl

Author

Kanishk Gupta

Language

EN