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SERVQUAL Model Overview and Citation by agusrock is a document available to read on EtoBox.

What is SERVQUAL Model Overview and Citation about?

The document discusses the SERVQUAL model, a multi-item scale designed to measure consumer perceptions of service quality. Published in the Journal of Retailing in January 1988, it has garnered significant attention with over 21,000 citations and 400,000 reads. The authors include A Parsu Parasuraman, Valarie A. Zeithaml, and Leonard L. Berry, who are affiliated with notable universities.

Author

agusrock

Language

EN