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Consumer Shift: Gold to Diamond Jewelry by neha is a document available to read on EtoBox.

What is Consumer Shift: Gold to Diamond Jewelry about?

The document discusses consumer behavior in the jewelry industry in India, specifically changing preferences from gold to diamond jewelry in Jaipur. It provides background on factors that influence consumer behavior like culture, social groups, personal characteristics and psychology. It then gives details on the size and growth of the jewelry industry in India, including statistics on gold and diamond consumption. India is a major global player in cutting and polishing diamonds. The document outlines that

Author

neha

Language

EN