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The document discusses the challenges and opportunities in promoting green hotels in Vietnam, particularly among young consumers aged 18-25. It highlights the importance of environmental certifications and consumer trust in influencing hotel selection, while noting the limited recognition of existing eco-labels. The study aims to explore the factors affecting perceptions and intentions toward green hotels, utilizing the Theory of Planned Behavior as a framework for understanding consumer behavior in the con

Author

baongoc25302005

Language

EN