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Target Audience Analysis for Media Product by Amanda Moore is a document available to read on EtoBox.

What is Target Audience Analysis for Media Product about?

The document discusses the target audience research objectives of a media project. It describes using qualitative primary research methods like interviews and questionnaires to understand what people think and feel about the script and synopsis. The questionnaire focuses on themes, issues, characters and mood, with questions targeting each area. Responses are analyzed to determine the target audience is generally male aged 18-25 who are interested in social realism. Advertising in niche magazines and using

Author

Amanda Moore

Language

EN