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This document provides an overview of a term paper on consumer behavior towards Sansui televisions in Jalandhar, India. It includes an introduction outlining the problem statement and industry scenario. It then provides details on Sansui as a company, including its history, products, and awards. The document discusses consumer behavior and includes sections on Sansui television models and their prices. It outlines the structure of the term paper, which will analyze buying behavior, decision processes, SWOT

Author

Akmal Ghazali

Language

EN