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What is Nike: Brand Evolution and Strategy about?

Nike began in 1964 as Blue Ribbon Sports and was renamed in 1978 after the Greek goddess of victory. Headquartered in Oregon, Nike is now the number 1 performance sportswear brand in the world valued at $14.5 billion. Nike builds its brand through famous athlete endorsements who become brands themselves, like Michael Jordan and LeBron James. Nike has a diverse portfolio of brands including Jordan, Hurley, and Converse that it markets aggressively using star athletes.

Author

Javie Bengzon

Language

EN