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What is Zong about?

This document summarizes how the 7 Ps of marketing apply to Zong, a cellular network provider in Pakistan. It discusses: 1) Zong offers both prepaid and postpaid plans, as well as data, messaging and utility payment services. They have the lowest call rates in Pakistan through prepaid bundles. 2) Zong prices its products and services competitively to gain market share through a cost leadership strategy, offering services like 3G at low prices. 3) Zong promotes through TV, radio, and print advertising f

Author

Wasif Butt

Language

EN