Can I read Kotler on EtoBox?

Kotler by Dhimas Angga Aryadinata is a document available to read on EtoBox.

What is Kotler about?

This summary provides an overview of key points from the book "Kotler on Marketing" by Philip Kotler: 1. The book discusses how companies can "create, win and dominate markets" through various strategies like higher quality, better service, lower prices, high market share, adaptation, product improvement, and innovation. 2. It emphasizes the importance of having a robust strategy that differs from competitors rather than just being operationally more effective. 3. The book also discusses the importance

Author

Dhimas Angga Aryadinata

Language

EN