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What is Understanding the TOWS Matrix in Strategy about?

The document discusses the TOWS matrix, which is a variant of the SWOT analysis model used to develop strategic options. The TOWS matrix starts with an external analysis of opportunities and threats, then considers internal strengths and weaknesses. It links the external and internal analyses to identify four strategic options: using strengths to take advantage of opportunities (S-O); using strengths to avoid threats (S-T); using opportunities to overcome weaknesses (W-O); and minimizing weaknesses to avoid

Author

Fara Hameed

Language

EN