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Enhancing Customer Retention Strategies by Okorie Chinedu P is a document available to read on EtoBox.
What is Enhancing Customer Retention Strategies about?
This chapter summarizes the findings of the study on customer retention strategies at Stanbic Bank Limited in Ota, Nigeria. The study found that Stanbic Bank has established effective customer retention strategies like timely service, complaint handling, and technology services. Customers were generally satisfied with the bank
- Author
- Okorie Chinedu P
- Language
- EN