Can I read Social Norm Marketing on Campus on EtoBox?

Social Norm Marketing on Campus by 814260 is a document available to read on EtoBox.

What is Social Norm Marketing on Campus about?

This document discusses traditional health education strategies and introduces social norm marketing as an alternative approach. Traditional strategies like providing information, preaching, and scare tactics are described as often ineffective and sometimes counterproductive. Social norm marketing is introduced as a strategy that utilizes commercial marketing techniques to promote healthy behaviors. It addresses misperceptions of social norms and works to encourage behaviors by emphasizing that most stude

Author

814260

Language

EN