Opening book details…
Can I read Basic Marketing : a Marketing Strategy Planning Approach on EtoBox?
Basic Marketing : a Marketing Strategy Planning Approach by Perreault, William D., Cannon, Joseph P., Ph.D., McCarthy, E. Jerome is a business book available to read on EtoBox.
What is Basic Marketing : a Marketing Strategy Planning Approach about?
Builds on the foundation pillars of the four Ps framework, managerial orientation, and strategy planning focus. Consistent with a belief in continuous quality improvement, this book offers concepts, examples, and 'best practices'. It extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
Who reads Basic Marketing : a Marketing Strategy Planning Approach?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Perreault, William D., Cannon, Joseph P., Ph.D., McCarthy, E. Jerome
- Publisher
- Boston: McGraw-Hill/Irwin
- Published
- 2008
- Language
- EN
- ISBN
- 9780073529806
- Category
- business
- Subjects
- Management, Business, Marketing
- Rating
- 4.1 / 5 (52 ratings)
- Updated
- 2026-03-14
More by Perreault, William D., Cannon, Joseph P., Ph.D., McCarthy, E. Jerome
Browse all works by Perreault, William D., Cannon, Joseph P., Ph.D., McCarthy, E. Jerome
Similar books
- Essentials of Marketing: A Marketing Strategy Planning Approach, 14th Edition — (Assistant professor of marketing) Joseph P. Cannon; Edmund Jerome McCarthy; Jr. William D. Perreault (2014)
- Essentials of Marketing with Student CD — Jr., William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy (2007)
- Marketing Strategy : a Decision-focused Approach — Orville Jr author Walker; John W author Mullins; Jr and John W Mullins Orville C Walker (2008)
- Essentials of Marketing-A Marketing Strategy Planning Approach — William D. Perreault. Jr., Ph.D. (2017)
- Essentials of Marketing : a Marketing Strategy Planning Approach — Mcgraw-Hill Education (2015)
- Basic Marketing, a marketing strategy planning approach (MULTIMEDIA LECTURE SUPPORT GUIDE VOLUME 2) — cANNON Perreault (2008)