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Blue Ocean vs Red Ocean Strategies by vince mendoza is a document available to read on EtoBox.

What is Blue Ocean vs Red Ocean Strategies about?

This document discusses key concepts of blue ocean strategy including: 1. Blue ocean strategy involves creating new market space rather than competing in existing markets. It makes competition irrelevant by creating value for both customers and the company. 2. Tools like the strategy canvas and ERRC grid help companies reconstruct market boundaries to identify blue ocean opportunities by looking across industries, buyer groups, and value elements rather than just within existing boundaries. 3. The ERRC

Author

vince mendoza

Language

EN