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This study investigates the impact of New Product Development (NPD) on the profitability of manufacturing firms in Nigeria, with Just-in-Time (JIT) practices as a moderating factor. Findings indicate that while NPD and JIT both positively influence profitability, the moderating effect of JIT on the relationship between NPD and profitability is not statistically significant. The study recommends a gradual implementation of JIT to enhance profitability and reduce inventory costs.

Author

obadaraadedayo0

Language

EN