About this document

Understanding Cultural Influences in Marketing by Hari Naghu is a document available to read on EtoBox.

The document discusses several key aspects of culture including: 1. Definitions of culture as shared values, beliefs, and behaviors transmitted through a society. 2. The many components that make up a culture such as norms, customs, values, religion, myths, rituals, and languages. 3. How understanding a culture, including these various components, is important for international marketing of products and services.

Author

Hari Naghu

Language

EN