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What is Consumer Behavior and Purchase Intention about?

This chapter reviews relevant literature on consumer purchase intention and behavior. It discusses factors that influence consumer purchases, including social factors like family, peers, roles and status. Family members can strongly influence purchasing decisions. Reference groups that individuals want to associate with also impact buying behavior. The roles and statuses that give people positions in society can determine product choices as status symbols. Related studies examined purchase factors for pearl

Author

Clorry Malcampo

Language

EN