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Key Drivers of Retail Consumer Behavior by mohammaduwash is a document available to read on EtoBox.
What is Key Drivers of Retail Consumer Behavior about?
The document discusses the significance of retailing in the economy, particularly in India, where it contributes significantly to GDP and employment. It emphasizes the importance of understanding consumer behavior to enhance retail strategies and outlines the historical evolution of the retail industry. The study aims to identify key drivers influencing shopping behavior and analyze consumer buying behavior through a structured questionnaire methodology.
- Author
- mohammaduwash
- Language
- EN