Can I read Persuasion Equation : the Subtle Science of Getting Your Way on EtoBox?

Persuasion Equation : the Subtle Science of Getting Your Way by Mark Rodgers, Alan Weiss is a book available to read on EtoBox.

What is Persuasion Equation : the Subtle Science of Getting Your Way about?

In a nutshell, doesn’t so much of business boil down to whether or not you can persuade others around you? Whether it is a customer, a contractor, a board of directors, or your loyal staff, your ability to persuade others toward your point of view is absolutely essential if you are to find success. Merging research and real-world application, Persuasion Equation reveals what really drives decisions and introduces readers to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement. Discover the surprising reasons people say yes, and learn how to:• Radiate an aura of expertise• Win trust and leverage credibility• Build a business case that appeals to both heart and mind• Adapt for personality, gender, and generational differences• Perfect the five-step persuasion process• Generate group buy-in• And much more!Whether you’re trying to secure a promotion, make a sale, or rally support for a new idea, this indispensable guide holds the key to unlocking within you the power of persuasion.

Author

Mark Rodgers, Alan Weiss

Publisher

American Management Association, AMACOM

Published

2015

Language

EN

ISBN

9780814434185