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What is Lifebuoy Swasthya Chetna Case Study about?

Lifebuoy Swasthya Chetna (LSC) was a social marketing campaign launched by Unilever in India in 2002 to educate 200 million people about health and hygiene practices. The campaign was implemented across eight Indian states using various promotional methods like lectures, demonstrations, and cinema vans. School children were targeted to convey messages to their parents in rural areas. The campaign resulted in a 20% increase in Lifebuoy sales in the first year. Following the success, LSC was expanded to other

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anon_659483030

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