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What is Sunsilk Market Gaps and Growth Strategies about?

Sunsilk, a prominent haircare brand in Pakistan, is facing challenges in reaching key demographics such as men, older consumers, and rural populations due to its current marketing strategy. Consumer insights reveal a demand for more affordable, diverse, and sustainable products, as well as a need for realistic marketing that addresses various hair types and concerns. Recommendations include developing targeted product lines, enhancing affordability, and emphasizing sustainability to expand market reach and

Author

sherry.shahroz19

Language

EN