About this document

Xanadu Internship Brand Equity Case Study by Shobhit Srivastava is a document available to read on EtoBox.

Xanadu was a new training institution established in 1990 by the Deccan Group in Bangalore, India. [1] In the early years, it conducted experimental in-house training programs and MDPs. [2] However, it faced several challenges as it was a new brand while competitors were established with first-mover advantages. [3] It was located far from the main city, requiring 5-6 hours of travel time for target customers.

Author

Shobhit Srivastava

Language

EN