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Customer Loyalty in Relationship Marketing by Sheraz Aslam Sheraz is a document available to read on EtoBox.
What is Customer Loyalty in Relationship Marketing about?
The document discusses a research study on the impact of commitment, trust, communication, bonding, satisfaction and conflict handling on customer loyalty based on gender, education and income. It outlines hypotheses that these relationship marketing factors have a significant positive impact on customer loyalty. It then describes how each factor will be measured using multi-item scales with questions on a 5 point Likert scale.
- Author
- Sheraz Aslam Sheraz
- Language
- EN