About this document
Penerbit, RMTB Vol 1 No 1-28-40 by dodadi259 is a document available to read on EtoBox.
This study investigates the relationship between security and online shopping intention among Generation Z in Malaysia, utilizing the Technology Acceptance Model (TAM) as its theoretical framework. Data was collected from 100 UTHM students, revealing a high level of security awareness and a positive correlation between the availability dimension of security and online shopping intention. The findings highlight the importance of security in influencing online shopping behaviors among young consumers.
- Author
- dodadi259
- Language
- EN