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The city of Ahmedabad achieved 100% source segregation of waste within 24 hours through a mass behavior change campaign. On November 30th, 2018 the Municipal Commissioner announced all waste must be segregated at source effective December 3rd. On December 2nd, 45,000 municipal staff spread the message of source segregation citywide. The next day, all households handed over segregated waste. This resulted in a 35% increase in recyclables and 150MT less waste to landfills daily, saving Rs. 3 lakhs in transpor

Author

Abha Mahapatra

Language

EN