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This thesis examines the challenges and opportunities facing the Ethiopian Coffee Exporters Association. It analyzes internal factors like leadership, resources, and coordination. It also evaluates external factors such as coffee export volume, quality, market price, and competition. The study uses questionnaires with ECEA employees to gather data. It finds that lack of resources, weak leadership, and low quality/volume impact exports. However, opportunities exist in improving quality, developing new market

Author

Dawit

Language

EN