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What is Corporate Communication in Financial Crises about?

Corporate communications play an important role during financial crises by reassuring employees, shareholders, and the public. Communicating openly and frequently through various channels helps maintain trust and confidence. Icesave Bank in Iceland handled its crisis well through advertising that emphasized government protection of savings accounts, attracting new customers. During a crisis, communicating proactively with employees, shareholders, government, and media can help manage the situation skillfull

Author

Lang Mensilang

Language

EN