About this document

Koskela HuotariandVargo2018WhyS Dlogic by Tariq Waheed Qureshi is a document available to read on EtoBox.

This document discusses the service-dominant logic (S-D logic) perspective as an alternative to the traditional goods-dominant logic mindset. S-D logic views economic exchange as service-for-service rather than goods exchange, and sees value as cocreated by actors through applying resources for others. The document argues that S-D logic is transcending, unifying, accommodating, and transformative as it provides a framework to reconcile concepts and develop new insights.

Author

Tariq Waheed Qureshi

Language

EN