About this document

Consumer Factors in Online Engagement by Dr Farhina Hameed is a document available to read on EtoBox.

The article reviews consumer factors influencing online brand engagement and suggests future research directions. It identifies key constructs such as consumer status, disposition, and motivations that affect brand outcomes like loyalty and brand perception. The authors propose a framework to enhance understanding of consumer engagement and its implications for branding strategies.

Author

Dr Farhina Hameed

Language

EN