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This document is a research project submitted by Wanyanga Lucy Wairimu in partial fulfillment of the requirements for a Master of Business Administration degree from the University of Nairobi. The research examines the influence of price on customer satisfaction among mobile phone users in Westlands, Nairobi, Kenya. It uses a descriptive research design and questionnaire to collect data from a sample of mobile phone customers. The findings suggest that price influences customer satisfaction but other factor

Author

Kwin Hazel Satiada

Language

EN