Can I read Marketing Research Exam Questions 2000 on EtoBox?

Marketing Research Exam Questions 2000 by Anantha Narayanan is a document available to read on EtoBox.

What is Marketing Research Exam Questions 2000 about?

This document appears to be an exam for a marketing research elective course, with 7 questions covering various topics in marketing research. Question 1 asks how to measure the market potential of a consumer product with an example. Question 2 asks about copy research and gives 2 techniques as an illustration. Question 3 discusses the scope and limitations of marketing research in the Indian rural market.

Author

Anantha Narayanan

Language

EN