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Competitive Frontiers: Women Managers in a Global Economy by Jean L. Johnson; Nancy J. Adler; Dafna N. Izraeli is a Business, Management and Accounting article available to read on EtoBox.
What is Competitive Frontiers: Women Managers in a Global Economy about?
The emerging body of work from the resource-based perspective and our growing understanding of the general nature of competitive advantage will greatly aid further work in this area. What is clear from the cases contained in this book, however, is that marketing assets and the execution of marketing strategy are likely to be significant resources and skills required by either pioneers pursuing sustained advantage or later entrants seeking to overcome incumbent pioneers. This strongly suggests that marketing researchers have an important part to play in the development of knowledge in this area. Existing knowledge of Channel and Brand Management provides a solid foundation for marketing researchers to explore this problem. However, a continued failure to conceptualize and study the effective implementation of marketing strategy as an essential deployment mechanism for sources of advantage, as well as a potential source of advantage in its own right, leaves a significant gap in the knowledge base in an area of vital importance for better understanding pioneering advantage. In the grand scheme of things, this book will not change much. It is interesting, well-written, and sometimes en
Who reads Competitive Frontiers: Women Managers in a Global Economy?
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Jean L. Johnson; Nancy J. Adler; Dafna N. Izraeli
- Publisher
- SAGE Publications
- Published
- 1995
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)