Can I read Data-Driven Marketing Insights and Ethics on EtoBox?

Data-Driven Marketing Insights and Ethics by ismael.benamara is a document available to read on EtoBox.

What is Data-Driven Marketing Insights and Ethics about?

The document discusses big data and how it can be used for marketing strategies. It covers structured vs unstructured data, how to create strategies using data, and transforming organizational capabilities with analytics. It also discusses data ethics, surveillance capitalism, and regulations like GDPR and the Digital Services Act.

Author

ismael.benamara

Language

EN