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Understanding Promotion Tools and Strategies by юрий локтионов is a document available to read on EtoBox.
What is Understanding Promotion Tools and Strategies about?
Promotion involves persuasively communicating the merits of a product to consumers in order to create, capture, and deliver customer value. There are five major promotion tools: advertising, sales promotion, personal selling, public relations, and direct marketing. Effective promotion integrates multiple tools to send a consistent message and either uses a push strategy to move product through retailers or a pull strategy with heavy advertising to attract consumers first. Advertising can be informative for
- Author
- юрий локтионов
- Language
- EN