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LRJ Vol1 1 2015 Luxurysustainabilitymatch JNK AM by kotka ta is a document available to read on EtoBox.

What is LRJ Vol1 1 2015 Luxurysustainabilitymatch JNK AM about?

The article examines the relationship between luxury and sustainability, highlighting that luxury consumers often do not prioritize sustainability when making purchases. However, there are latent expectations for luxury brands to engage in sustainable practices, and the perceived contradiction between luxury and sustainability varies based on how consumers define luxury. The authors argue that luxury brands must redefine their positioning to align with sustainability to maintain their legitimacy and address

Author

kotka ta

Language

EN